When Somebody Asks
For Money - Pose A Few
Questions Of Your Own!

By Jim Liddane

You started songwriting hoping to make some money. But no sooner are you up and running but people are looking for money from you! For some reason, many songwriters seem to think that only the music business is full of scams. Really? Ever buy a penny share? Or purchase a used car? The music biz is no different than any other, and those who at the top are usually honest. After all, It is not the guy whose company's shares have ended in the gutter  who is trying to scam you. It is the shyster - who knowing their real value, wants you to buy them anyway. And it is is not the Detroit car manufacturer who is trying to sell you that piece of junk with the clock rolled back - it is your back street car dealer. In other words - people on the fringes of the real business. And that's the way it often is too, in the music business. So let us look the the REAL music business, from a songwriter's point of view. (1) In the REAL music business, songwriters write songs - words and music. (2) The songwriters prepare their song for presentation to a music publisher. (3) The songwriters present their song to a music publisher, who then seeks out a record label, one of whose acts might record the songs. (4) If they do, the label pays the publisher a percentage. The publisher pays the writer a percentage. And the writer is happy. (Well that's how it is in the movies anyway). But that is also how it is in the REAL music business too. Let us look at it in detail. (1)  Songwriters write songs (words and music). If the writer cannot write the words, or cannot write the music, then he seeks out a collaborator who can - for a percentage of income. Music Publishing Companies never offer to perform one of these tasks for a fee, or to put you in touch with a company or person who will do this for a fee. That is not the way collaboration works. 2) The songwriters prepare their song for presentation to a music publisher. The writer(s) prepare a demo (or demonstration recording) of the song, so that they can present it to a publisher or label. In most cases, writers make this themselves. If they cannot, they may use one of the many demo companies. who will charge them studio and musician's fees for the service. In recent times, a small number of unscrupulous demo producers have started attempting to charge a fee for each demo, and having been paid for the work  done, then demand a percentage of the song from the writer - in some cases, threatening not to hand over the recording until the writer agrees. Remember, what you have paid for, you are entitled to receive - so demand your recording, and do not use that service again. (3) The songwriters present their song to a music publisher. The publisher accepts or rejects the song. If he accepts it - he will offer a contract and may also pay a small advance to the writers. A genuine publisher will not for one moment, suggest that the songwriter should hand over any more money for any reason - including making a better demo, employing song pluggers, copyrighting the song etc. These are the normal costs borne by the music publisher. (4) The publisher places the song with a record label or performer. They record  it and the money starts coming in. Money from record sales goes directly to the publisher, who pays this on to the songwriter. Money from radio and television plays are collected by the royalty organisations who pay the songwriter directly. And that is an over-simplified version of the entire procedure. To sum up: The music business is based on percentages of potential earnings. Not fees. A songwriter is responsible for his own costs in getting the song to the publisher. The publisher is responsible for his own costs in getting the song to the label. The label is responsible for its own costs in getting the record to the public. Thereafter, all income is based on a percentage of earnings - not fees. Which would be fine, except for one hitch. New writers often find it hard to get beyond step one. They write the song, and do not know how to get to second base. Which is where the problem starts. Over the years, several mini-industries have sprung up, some of which seem designed to do little except take money from writers, and deliver nothing in return. Here are just some examples........ (1) If you can write the words but not the music, companies exist who will offer to perform the task for you. For a fee.  So ask them one question....... If my song is all that good, why are you not offering to do it free -  for a percentage of my earnings? That's the way the top songwriters collaborate. (2) If you have a song, but do not know how to get a publisher interested, companies exist who will offer to perform this task for you. For a fee.  So ask them one question....... If my song is all that good, why are you not offering to do it free -  for a percentage of my earnings? That's the way the top music publishers work. (3) If you have a recording but do not know how to get a label interested, companies exist (some of whom choose names very close in spelling to legitimate record labels. or use the name of a dedunct but once famous record label), who will offer to record your song, and "release" it for you. For a fee.  So ask them one question....... If my song is all that good, why are you not offering to do it free -  for a percentage of my earnings? That's the way the top record labels work. (4) If you cannot place your song, there companies exist  who will offer to promote your song - if you agree to let them to make a demo or perform some other service. For a fee.  So ask them one question....... If my song is all that good, why are you not offering to do it free -  for a percentage of my earnings? That's the way the top agents work. So to repeat. The music industry is based on a percentage of potential earnings - not fees. and that is that. And a warning - if you are still tempted........... The International Songwriters Association has been operating since 1967. Since 1967, we have never known of one case where a songwriter - who paid to have a melody written to his lyrics - ever ended up with a hit record. Not one. You can take it from me that if one of these firms had been able to achieve even a minor hit in that last forty years - they would be very quick to tell us all about it. They haven't. Now, we are not saying that you should be quick to hand over percentages in your songs - in fact you should keep as much of that 100% as you can. But when somebody tells you that you have a great song which is going to make money, you should wonder why they are willing to settle for a flat fee - and not a percentage of the millions they assure you that you are going to make. In other words, when somebody tells you your song is great - but wants a fee to do something to help you on your way - ask them one question. "If my song is all that good, why are you not offering to do it free -  for a percentage of my earnings?" And finally. think about this. If I told you tomorrow that I had written a hit song, and I was willing to either (a) pay you a fee to finish it off for me or (b) offer you a percentage to finish it off for me what would you do? Well, if you really thought it would make money - you would take the percentage. But if you thought that song hadn't a chance - you'd take the fee, and run! So why are these people always looking for fees and never percentages? Anyway - how did the greats do it? When Oscar Hammerstein wrote his wonderful lyrics, do you think he paid Richard Rodgers a fee to put them to that great music? Of course not. Mutual talents recognised each other and split the percentages. When Irving Berlin wrote "White Christmas", do you think he paid his music publisher to publish that classic song? Of course not. Mutual talents recognised each other and split the percentages. When Frank Sinatra started out, do you think he paid record labels to release his magnificent records? Of course not. Mutual talents recognised each other and split the percentages. Why should it be any different in your case? Finally, in your eagerness not to get sucked into some deal where you pay them instead of they paying you, do remember one thing - nothing comes for free. If you were taking up golf for the first time, you would not get upset if somebody explained that you might have to purchase a set of golf clubs, or perhaps pay for some tuition. You might have to pay green fees, and God knows, they do not usually come cheap! And so it is with songwriting. You may have to make demos, and even if you are talented enough to be able to make your own at virtually no cost, you will still have to post them out. And they have have to be re-written and re-done, and this will take time, and may even take money. But at least, you can (hopefully) see the point of that expenditure. It is the guy promising you the earth in return for fifty bucks you have to worry about! The ISA • Looking For A Hit Songwriter? Singers, bands, music publishers, record labels and managers seeking hit songs, contact us daily. If you are looking for unpublished songwriting product, our songwriters will happily oblige.  Just click the pic! Join The ISA Free For A Month Would you like to join the International Songwriters Association free of charge for a month? Click below to learn more Already An ISA Member? A member already? On your registered PC? Log-in here to the Members' Site ISA • International Songwriters Association (1967) Ltd PO Box 46 • Limerick City • Ireland • Tel 061-228837 • Fax 061-2288379 ISA Website  http://www.songwriter.co.uk • Editorial E-Mail  jliddane@songwriter.iol.ie International Songwriters Association Limited Registered In Dublin, Ireland • Company Number 38917 Registered Address • High Chaperal, Raheen Heights, Limerick City, Ireland Postal Address • PO Box 46, Limerick City, Ireland